3 Questions You Must Ask About Your Logo
Good logos are fantastic. They get your attention, pique your interest, and get you fired up.
Let’s think of a few classics: Target, Cheetos, Led Zepplin, The Beatles, Tide, Patagonia.
Each company logo represents something about their brand, and yours should be too!
Add energy to your company logo by asking these three questions!
Is my logo relatable?
Yes, your rainbow logo is beautiful to look at.
But, if you are a dog groomer, and your rainbow logo has nothing to do with dogs, you need to change.
Make sure when you are thinking of logo ideas, your ideas are related.
Shapes, colors, and graphic clarity matters.
A logo is the first relationship with your company a consumer has, so make it a good one.
Does my logo send a message?
So, you have a logo that your whole management team can agree on.
But, now you must ask: what message is our logo sending?
The most common mistake companies make is confusing their message by messing up their message in the logo.
Every image, color, and graphic sends a message: happiness, success, money, promiscuity, love, service.
So, when choosing a logo, evaluate your company’s message, and see if your logo matches.
If not, think about how you can either sharpen your company’s message or pick a new logo that,
while still visually appealing, sends out an intentional message.
Is my logo relevant?
Our job is make sure your logo is relevant.
In an age where people type 100+ words per minute, follow hundreds or thousands of people on social media,
and browse through so many sites and pages, your logo needs to stand out and be relevant.
Need some ideas? and let’s work together on something extraordinary!